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20 marketing project topics for final year students

Below is a list of marketing project topics that students are working on right now, updated for 2026. If you study at a university, polytechnic, or college of education, you can use any of these or ask us to adjust one to fit your school's requirements.

20 topics · updated for 2026 academic trends

  1. An assessment of the effect of social media marketing on consumer buying behaviour
  2. Investigating the impact of product packaging on consumer purchase decisions
  3. An evaluation of pricing strategies and their effect on sales volume
  4. The effect of advertising on brand awareness among consumers
  5. An assessment of customer satisfaction with service delivery in retail outlets
  6. Investigating the role of sales promotion in boosting product sales
  7. An evaluation of distribution channel effectiveness for a consumer product
  8. The impact of word of mouth marketing on new customer acquisition
  9. An assessment of consumer perception towards locally made products
  10. Investigating the effect of brand loyalty on repeat purchase behaviour
  11. An evaluation of market segmentation strategies used by small businesses
  12. The relationship between customer service quality and customer retention
  13. An assessment of the challenges of product distribution in rural markets
  14. Investigating the effect of celebrity endorsement on consumer purchase intention
  15. An evaluation of online marketplace adoption among small scale traders
  16. The impact of after sales service on customer loyalty
  17. An assessment of consumer attitude towards imported versus local goods
  18. Investigating the role of marketing research in new product development
  19. An evaluation of the effect of store layout on customer buying behaviour
  20. The relationship between promotional activities and sales growth of a product

If none of these topics fit what you have in mind, send us a message on WhatsApp and tell us the area you want to research. We will get back to you with a topic in a few minutes, and you can start working on your project right away.

Ask for a topic on WhatsApp
What if my marketing project topic is not on this list?
Send a WhatsApp message and explain the area you want to research. You will get a suitable topic within minutes, along with help writing the full project.
Can ProjectPal write the full project, not just give me a topic?
Yes. We write the complete project from chapter one to five, including data collection, analysis, and discussion where required.
Are these topics suitable for HND and ND students too?
Yes. Most of these topics can be adjusted to fit ND, HND, BSc, or postgraduate requirements depending on how deep the research needs to go.
Do these topics come with full data and documentation?
Yes. When ProjectPal writes your project, you receive the full documentation from chapter one to five, along with any data collection tools the topic requires.

Ready to start your project?

Pick a topic from the list above or send us your own idea. We will help you write it from start to finish.

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